spatial design
Overview
The approach to designing a prototype of retail stores is illustrated as instructions of materiality, furniture and fixtures, technology to enhance operations, and the overall general ambience by way of addressing existing and new touchpoints.
The brand identity is expressed in the use of brand colours as well as wayfinding.
The brand name has been concealed for confidentiality.
Render by LIFANG: Banking Hall
The Design Team
This project had a six member core team - a project manager, branding design director, interior design director, a branding designer and two designers.
The team was spread across Abu Dhabi, Singapore, Tokyo and India while the client was in Saudi Arabia.
Through the project, the team was in constant communication. Working closely with the interior design director on the project was a wonderful chance to expand my knowledge.
Seating module touchpoint: developed & approved
Cafe corner touchpoint: developed & approved
Cafe Lounge touchpoint: developed & approved
Customer Service Relations touchpoint: developed & approved
I was fortunate to be part of the core interior design team from start.
Across the stages of the project, I have worked on content and compilation of data findings report, ideation, conceptual design and design development of the touchpoints.
My role extended to designing the guidelines deck format, compiling the guidelines deck and specifying all material and furniture information.
As part of client presentations, I had the opportunity to speak about our designs on multiple occasions.
Personal Contribution
Render by LIFANG: 24x7 Banking
